Honasa Consumer Limited, a beauty and personal care House of Brands, has entered the men’s personal care segment with the acquisition of a majority stake in BTM Ventures Pvt Ltd, the parent company behind Reginald Men, which was founded in August 2022 by Trisha Reddy Talasani.
Reginald Men, a premium personal care brand for men, offers a curated range of men’s products, across personal care especially sunscreen and serum which is a focus category for Honasa.
As part of the transaction, Honasa will acquire a 95% stake via a secondary purchase at an enterprise value of Rs 195 crore, subject to closing adjustments.
The remaining 5 percent stake will be acquired after 12 months, subject to pre-agreed valuation criteria and closing adjustments.
